Wilson4Q — Emotional Fitness Intelligence
The Intelligence Layer
for the Wellness Industry.
Real measurement. Real outcomes. The end of guesswork in wellness. Wilson4Q is the on-device AI that plugs into any wellness app — meditation, therapy, fitness, sleep, nutrition — and gives it something no app can build alone: cross-ecosystem intelligence that measures whether interventions actually work.
"No single app can build this — because no single app sees the full picture. Wilson does."
Trusted by a Network of Global Partners & Clients
From the world's biggest leagues and studios to the institutions shaping culture and health.
The Problem
A Broken Industry at Scale.
The wellness market is massive — and massively failing its users. Apps optimize for engagement, not outcomes. The result is a 96% churn rate within 90 days — because users can't tell if anything is working.
Wilson4Q reverses this — with measurable emotional fitness intelligence that flows in both directions at once.
How It Works
Wilson in 3 Simple Steps.
No jargon. No setup. Just measurable emotional fitness — built into the apps you already use.
Wilson Listens
Wilson quietly reads everyday signals — sleep, stress, activity, mood — directly on your device. Nothing leaves your phone. No accounts. No data sharing.
Wilson Measures
The EFI Score™ turns those signals into one clear number: your Emotional Fitness Index. For the first time, you can see exactly where you stand — and what's changing.
Wilson Guides
Wilson recommends the right session for today and shows the before-and-after impact. You feel the shift. The app learns what works. Both sides get smarter.
The Technology
Wilson Is Not an App.
Wilson Is the Intelligence Layer
That Makes Every App Smarter.
Wilson4Q is an SDK that plugs into any wellness application — meditation, therapy, fitness, sleep, nutrition — and gives it something no single app can ever build alone: cross-ecosystem intelligence that measures whether interventions actually work, without ever exposing user data to the host.
The Input Layer
Wilson reads cross-ecosystem signals: sleep quality, stress markers, activity patterns, emotional state indicators — on-device, anonymized, private.
The EFI Score™ Engine
The Emotional Fitness Index runs entirely on-device. Our proprietary algorithm — built on 30 years of research, validated on 2,000 participants — calculates a measurable EFI score. Zero data leaves the device.
The Output Layer
Pre- and post-session scores. Team readiness signals. Coaching recommendations. Platform retention intelligence. Both sides get smarter — every session.
SDK Integration
Drops into any wellness app with minimal engineering lift. No rebuild. No data migration. Live in days.
Any App · Any Platform
Privacy-First Architecture
EFI Score runs on-device. User data never exposed to the host platform. HIPAA-safe by architecture, not policy. COPPA-compliant for youth.
HIPAA Safe · COPPA Compliant
The Compounding Flywheel
Every new user and every new partner app sharpens the recommendation engine. Wilson gets more valuable every month it runs. No single app can build this.
Grows With Every Session
Want the full technical picture?
How We're Different
Same App. Different Universe.
Today, wellness apps condition users toward engagement — bells without food, in Pavlov's terms. Wilson flips the direction. Intelligence flows toward outcomes, in both directions at once.
✕ Without Wilson
- User browses with no context
- Picks a session at random
- Finishes it feeling "something"
- The app logs a completion
- Neither the user nor the platform knows if it worked
- Without evidence of impact, motivation fades and no behaviour change.
96% churn within 90 days.
✓ With Wilson
- Wilson reads sleep, stress, and activity signals
- The app recommends the right session for today
- Post-session, the user sees: stress dropped 23%
- The platform learns what worked
- Both sides get smarter
- Retention becomes a byproduct of actually working
The retention curve inverts.
"Retention that is earned, not engineered — because both sides get smarter every day."
For Platforms
A measurable wellbeing signal that satisfies regulation and differentiates the product. Wilson-integrated platforms don't have to choose between engagement and responsibility.
Platform Intelligence
For Users
A feed and app experience that adapts to how you actually feel — not just what you click on. For the first time, wellness interventions have a before-and-after score.
Human Outcomes
For Society
The first market mechanism aligning platform incentives with user mental health. Wilson changes the economics of the wellness industry.
Industry Reset
The Science
Emotional Fitness:
The New Revolution in Wellness.
Emotional Fitness is not therapy. It is not mindfulness. It is not mental health — as the existing system defines it. It is the first measurable, trainable dimension of human performance that sits at the intersection of mind, body, emotion, and purpose.
Janice Taylor spent 30 years studying the root causes of emotional pain. What she discovered — and what the Wilson4Q EFI Score now quantifies — is that human performance in every domain (athletic, personal, professional, relational) is governed by a measurable emotional fitness state.
Just as physical fitness can be trained and measured, emotional fitness can be built and tracked. The Emotional Fitness Index™ (EFI Score) is the world's first validated measurement tool for this dimension — built on 30 years of research, validated with 2,000 participants, and deployable on any device.
Physical
The body's readiness and recovery. How your physical state affects emotional regulation and performance.
Mental
Cognitive clarity, focus, and resilience. The mental architecture that either supports or undermines performance.
Emotional
The core of the EFI Score. Your emotional state measured before and after every intervention — quantified for the first time.
Purpose
The fourth quadrant. The dimension most wellness tools ignore entirely — and the most predictive of long-term transformation.
The first measurable EFI score — built on 30 years of proprietary research.
"Emotional Fitness will revolutionize a new category of wellness — giving hope, inspiration, and tangible results." — Janice Taylor, Founder & CEO, Wilson4Q
Who We Work With
Wilson4Q Powers Every Level of Sport
and Every Corner of Wellness.
From youth leagues to the Stanley Cup. From your first meditation session to your team's championship season. Wilson4Q is the intelligence layer that runs underneath all of it.
Professional Sports
Moneyball the Modern Game.
Wilson4Q Sports Intelligence Platform deploys across NFL, NBA, NHL, MLB, and MLS franchises. Draft optimization, team chemistry analysis, live coaching intelligence, championship probability — powered by the EFI Score. The competitive edge franchises don't yet know they're missing.
View full executive pitch deck at prosports.wilson4q.com
Collegiate Athletics
Build Champions From the Ground Up.
Wilson4Q integrates with NCAA and collegiate athletic programs to build the emotional fitness foundation that carries athletes from campus to career. Coaches get team readiness intelligence. Athletes build the EFI profile that follows them to the draft. Academic advisors gain new insight into the whole athlete.
Full program details at colleges.wilson4q.com
Youth Sports
Emotional Fitness From the First Jersey.
The Wilson4Q Youth Sports Program deploys a three-track system — Parent, Coach, and Athlete — across youth sport organizations from Timbits to U18. COPPA-compliant by architecture. Built for the demands of competitive youth sport. Every future Game 7 champion starts here.
Full program details at youthsports.wilson4q.com
Wellness SDK & App Partners
Infrastructure for 95,000 Apps.
Wilson4Q does not compete with Calm, Headspace, Fitbit, or BetterHelp — it powers them. Our SDK plugs into any wellness app in days, giving partners cross-ecosystem intelligence they could never build alone: proven outcome measurement, measurable retention lifts, and new revenue streams from a stickier, more effective product. Three steps: Integrate → Activate → Grow. Both sides get smarter every day.
Integration details at productdemo.wilson4q.com
Network, Partners & Clients
For Individuals
Not a Business?
Your Emotional Fitness
Journey Starts Here.
Wilson4Q isn't only for sports franchises and wellness companies. The same science, the same EFI Score, and the same transformation is available to you — personally. Work with a certified Wilson4Q Emotional Fitness Coach, begin your 6-month EFI program, or connect with our coaching team.
Work With a Coach
Start Your EFI Journey
Work with a certified Wilson4Q Emotional Fitness Coach to establish your EFI baseline, identify your 4-quadrant profile, and begin your measurable transformation. Sessions available online worldwide.
Find a Coach →The 6-Month EFI Program
The Full Emotional Fitness Program
The complete Wilson4Q 6-month program — from EFI baseline to measurable transformation. Covers all four quadrants: Physical, Mental, Emotional, Purpose. Guided by certified coaches. Results you can see.
Explore the Program →One of Our Certified Coaches
Work With an Emotional Fitness Coach
For those ready for deep transformation — work with one of our certified Wilson4Q Emotional Fitness Coaches. Personalized 1:1 guidance through your EFI journey, tailored to your goals and lifestyle.
Meet Our Coaches →Everything Wilson4Q does for professional sports, it does for you — because emotional fitness is your birthright.
Visit janicetaylor.wilson4q.com →The Wilson4Q Team
The Team Behind the Intelligence.
A multidisciplinary team at the intersection of psychology, AI, sports, and human performance.
Janice Taylor
Founder & CEO
Kristy Kilcup
Chief Commercial Officer
Christina Dostie
Head of Coach Relations
Natalie Macdonald
Head of Sports Division
Ticia Heward
Head of Partnerships and Strategy
Joe Eviatar, MD
Chief Knowledge Officer
Mary Walker
Head of Coach Training
Sandy Morris
Head of Retreats
Yiping Kang
Research Fellow PhD, U. of Michigan
Pete Hassen
Strategic Sports Advisor
About the Founder
Janice Taylor —
Founder & CEO, Wilson4Q.
"Emotional Fitness will revolutionize a new category of wellness — giving hope, inspiration, and tangible results."
Janice Taylor is a Harvard scholar, 3× tech founder, and inventor of the Science of Emotional Fitness. With over 30 years of research into the root causes of emotional pain, she created the Emotional Fitness Index™ — the world's first measurable emotional fitness algorithm — now powering Wilson4Q across professional sports, youth athletics, and the $7.8T wellness industry.
She was the first Canadian woman to broker a 5-major-sports-league AI deal, appointed Honorary Captain of the Royal Canadian Navy by the Prime Minister of Canada, and named one of twelve Extraordinary Women in Tech by the Canadian Consulate. She has spoken at TEDx, Oprah Winfrey's Ultimate Viewers, London Digital Wellness Festival, and SXSW.
Ways to Work With Janice
On Your Podcast
Janice is an in-demand guest on podcasts covering emotional wellness, AI, sports performance, and women in tech.
Book for Podcast →As a Speaker
Available for keynotes, panels, TEDx, corporate events, and retreats. Past stages: TEDx, Oprah's Viewers, SXSW.
Book as Speaker →Buy Her Book
Wisdom. Soul. Startup. — the essential guide for founders and healers. The Big P releasing 2026.
Buy the Book →1:1 Coaching & Advisory
Work directly with Janice on your personal EFI journey or as an advisor. Limited engagements. Advisor to 20+ companies.
Connect With Janice →For the full Janice Taylor press kit, media photos, bio, and booking information:
Visit janicetaylor.wilson4q.com →Proven. Connected. Ready.
The Numbers Behind Wilson4Q.
Sports Pilot Success
Exceeded all KPIs for participant engagement, emotional regulation improvements, and team cohesion in professional sports pilots.
Elite Validation
Successfully completed pilot programs with top-tier professional sports organizations and high-performance teams.
Partner Momentum
Secured strategic partnerships with leading men's health advocates, digital wellness platforms, and corporate HR departments.
As Seen With And Trusted By
For Investors
Investor Relations
Wilson4Q is building the intelligence layer for the wellness industry. For detailed financials, projections, and partnership opportunities, visit our investor portal.
Get Started
Where Do You Want to Begin?
Whether you're a franchise executive, a wellness company, a youth sports director, a coach, or someone ready to start their own emotional fitness journey — Wilson4Q has a place for you.
I'm a Sports Franchise Executive
Learn how Wilson4Q can transform your draft room, team chemistry, and championship probability.
I'm with a College or University
Explore the Wilson4Q collegiate athletics and campus wellness integration.
I Work in Youth Sports
See the three-track Parent · Coach · Athlete program for youth sport organizations.
I Build Wellness Apps or Platforms
Plug in the Wilson4Q SDK to increase retention, prove outcomes, and unlock new revenue — live in days.
I Want to Start My Own EFI Journey
Find a certified Wilson4Q coach and start your personal EFI journey.